White Paper

Balancing growth initiatives with budget constraints in banking

Unlock a new way to fund marketing programs

Banks and card issuers face a tough challenge—how to grow their customer base and drive engagement while working within tight budgets. In this exclusive Q&A, industry experts from FIS reveal a game-changing approach that helps financial institutions unlock new marketing funding sources without straining resources.

Key Insights:

• Turn Interchange into Opportunity: Learn how financial institutions are using interchange revenue to fund marketing efforts.
• Boost Cardholder Engagement: Discover strategies to activate, retain, and grow your customer base cost-effectively.
• Achieve More with Less: Explore a scalable, turnkey marketing solution designed for budget-conscious banks.

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