White Paper

How to make loyalty programs pay off

Unlock more value by embedding rewards deep in the payment experience

In this Q&A, FIS loyalty expert Mladen Vladic discusses how financial institutions can make loyalty programs more impactful. Learn how integrating rewards into payments, adopting a holistic approach, and leveraging technology can drive customer retention and growth.

Key Learning Points:

• Integrate Rewards Seamlessly: Embedding loyalty into payments boosts engagement.
• Think Beyond Transactions: A relationship-focused approach strengthens loyalty.
• Modernize for Success: Upgrading legacy systems enhances program effectiveness.

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