Rethinking Ecommerce Fraud Prevention: Stop Fraudsters Before the Buy Button
Fraudulent transactions in ecommerce are a big deal: every dollar lost to fraud costs merchants $3.75 to resolve. And yet, fraudsters lay the groundwork for their crimes long before they click the “buy” button. Fraud checks at checkout should be the last line of defense – not your only hope. Identity crimes such as account takeover or new account fraud are often the first step on the path to a fraudulent transaction, and savvy retailers should focus on identifying cybercriminals early, ensuring they never get the chance to make a purchase at all.
Watch this webinar with Maya Ogranovitch Scott, Retail Solution Manager at Ping Identity, to learn how identity fraud threats show up in ecommerce, how they translate to fraud resolution costs, and how to address them to greatly reduce fraud losses – while making the checkout process easier for real customers.
Key Takeaways:
- Top fraud risks in retail and ecommerce
- The link between identity fraud and fraudulent transactions
- Common tactics fraudsters use to attack online retailers
- How to spot and stop fraud throughout the user session
- Tips to crack down on fraud without sacrificing checkout convenience
